Blog

Webinars offer a huge range of possibilities to gather information and data from its attendees.

Simply connecting the live video with a marketing automation platform helps in building contacts with the prospective leads. A single webinar can help generate up to 1,000 leads if you have the right strategy in place. Webinars help in running workshops and conferences but are also known to help in brand promotion. Choosing the right webinar integration software will not only help you with maintaining the contact list but will also help in email marketing CRM etc.

Let us explore the Top 10 Webinar Software:

1. Demio– Unlike many webinar platforms, Demio offers an option of running live webinars along with pre-recorded videos and live recordings. This feature has helped increase the attendance of the audience to a great extent. It serves as a very powerful tracking tool. Tracking, conversion, or retargeting pixels can be added to the registration page, the webinar room and the thank you page. You can run polls, launch offers, share live documents and run Q&A sessions. With its automation rules, the webinar recording is sent to the attendee automatically if they join after the 30-minute mark. Some of the other benefits of using this platform are that it is easy to set up, allows up to 15 event coordinators and requires just one-time registration for a recurring webinar series. The analytics tools provide information regarding the performance of the webinar to help plan and execute future events better.
2. WebinarJam– It is known as one of the simplest and intuitive solutions for marketers who are looking to sell product and services through the webinar. Its features include HD video, the option of having multiple presenters, an easy presenter dashboard, live broadcast to YouTube, and a slick customer-facing interface. It allows popup calls-to-action during the event for the attendee to purchase with ease and allows viewers to communicate via live chat during the webinar. Some of its other benefits include an easy set-up, advanced chat with moderators and private messages, 6 co-presenters on screen at one time, automatically recording the webinar and replay for attendees, the ability to turn an attendee into a presenter temporarily and having a robust analytics dashboard.
3. BlueJeans-It is one of the most engaging and interactive premium content delivery video webinar solution designed to help the marketing teams capture the audience and capitalize the participation by attendees. This platform gives the option of defining the event participants and segmenting them into moderators, presenters, and attendees. Each of them has access to unique features to have optimal event experience.BlueJeans replaces the worn-out webinars with a high-quality experience that transforms slide presentations into upgraded video events. It supports 150 on-camera speakers, chat, polling, Q&A, screen share, app share, pre-uploaded media playback and multiple video display options. It also integrates marketing tools like Marketo, Salesforce and Splashes to automate invitations, collect RSVP data and help in the follow-up process. Some of its additional features include a waiting room for attendees, a green room for moderators and presenters, intermission and pause broadcast feature for mid-event breaks and session switching.
4. GetResponse– Offers a complete marketing program that is used by small, medium, and large businesses not only incorporating the webinar platform but also different marketing tools that include custom emails, list segmentation, autoresponders etc. Campaigns for subscribers to the webinar can be scheduled, reminders can be sent before the event and it can be shared on social media. It has the registration feature with which new emails can be collected and thank you emails sent to the people who register. Some of its other important features include integration with YouTube for viewing videos, desktop sharing, pools and surveys for instant feedback, AB testing, in-depth reporting, CRM feature to manage customers at scale.

5. ClickMeeting– the USP of this webinar platform is its user-friendly interface. It works well for small, medium businesses, web entrepreneurs, and in-company meetings. The platform helps with the study of analytics report for the past webinars to help plan future events better. The participants get additional information regarding the webinar while they are in the waiting room hence allowing to set up a waiting room agenda. There are extensive interactive options to choose from. The presenter can preload videos, run presentations, whiteboarding etc. Some of the other benefits of using this platform include rebranding feature for the waiting room, webinar room and email notifications, chat messages translation, event duplication option and providing templates for different business types and important tools like polls, surveys etc.
6. Zoho Meeting – A web conferencing software offering a solution for webinars and video conferencing. It is a good option for small and large businesses who want to offer basic remote support, team collaboration, and application-based demonstrations and webinars. Some of its important features include excellent video conferencing features like screen sharing, moderator controls and live chats, an option to embed the registration form on the website to allow visitors to join the meeting with just a click. This platform also features Q&A sessions, polling, broadcasting message, allowing attendees to become a presenter.

7. EverWebinar– Provides a solution for evergreen or automated webinars. It is one of the favourites amongst the marketers. Each webinar can be recorded first and then EverWebinarcan be used to make it an automated webinar to be used over a long period. Many big companies, influencers, and growth marketing gurus are using evergreen webinars to make money. We know that a webinar can keep the audience engaged 4x longer than a video recording. Since this platform allows for full automation, the webinar room can be handled by the presenter for a chat or any Q&A sessions while the pre-recorded webinar is played. It also takes care of the engagement through room count simulation, email reminder and popup reminder/calls to action. Some of its additional features include an option for three types of webinars: live, hybrid or automated, powerful analytics, “ask a question” option that sends an email with the question rather than a regular chat.
8. GoToWebinar– One of the oldest and trusted platforms by large businesses. The webinar room can hold up to 5000 attendees. It is possible to add surveys, create email invitations, reminders, and monitor webinar stats in real-time. The user gets access to some fine reporting and lead management tools. Some of its additional features include breakout rooms to segregate the audience, trusted audio and video quality.
9. Livestream– A platform for corporate clients, big businesses, and educational institutes with an existing relationship with their audience. It allows the broadcaster to have a large number of participants and still experience great video and audio quality. To reach the maximum number of people, you can advertise in the LiveStream community and can stream events through Facebook Live and YouTube. Some of its additional features include unlimited storage for recorded events, Pay-per-View feature for monetizing events and has the option of being embedded directly into the website.
10. BigMarker- One of the most successful platforms for webinars, summits, and virtual conferences with the option of engaging up to 10,000 people and create an interactive experience with features like handouts, Q&A, polls, surveys. The platform offers a suite of marketing tools, including registration landing pages, custom email invites and reminders. BigMaker can be integrated with CRM software to generate, nurture and convert leads. It also allows third party integrations with Mailchimp, Marketo and many more. Some of its other important features include live streaming like one- click meetings, integration with apps like Salesforce, Hubspot, Zapier etc, 15 different landing page types.

Choosing a platform will depend on the budget, the features the platform offers, the objective of the webinar, and the follow up action required. You can explore some of the platforms mentioned above for your business.