Marsa has been in UAE for 20 years in the last 30 years. She knows the local industry well and the digital landscape even better.
Marsa hails from Finland where she started her Brand and Communications agency almost 36 years ago. She subsequently set up an operation in Abu Dhabi and then moved to Dubai.
Her agency in Finland has organized a series of live shopping events for the Swedish brand, KICKS. The success of this concept encouraged Marsa to roll out her expertise in organising such events for local GCC brands. The first live shopping event is being planned as you read this. A well-known local fashion retailer will be hosting the live shopping event on their e-commerce website during Ramadan. Stay tuned.
While live shopping events have been used profitably in China for more than 5 years, they are now gaining traction in other parts of the world.
Retailers see real value in the concept since the live events happen on their e-commerce platform and shopping is just a click away. The customer engagement levels are high, in addition to the entertainment value.
Statistics show that since the live shopping event is archived on the website, a lot of shoppers view the event later at their convenience and sales continue for the next few months. Also, the retailers get an opportunity to create evergreen content which helps in digital marketing.
Marsa can organize all the technical and administrative activities for hosting a live shopping event within 2 – 3weeks. So, if you are planning to jumpstart your e-commerce business, you can try this novel marketing idea. Marsa will even organize a local Social Media influencer from the industry who will expand your brands’ offerings to a larger audience.
Penned by Sharad Agarwal
