ArabyAds, a leading advertising intelligence platform in MENA, announced its acquisition of AdFalcon, a pioneering advertising and data platform and former technology hub of Noqoush Media Group.
This acquisition is the manifestation of ArabyAds vision to revolutionize the AdTech space in the region and is the natural next step to take its technology roadmap to the next level.
The technology suite acquired includes AdFalcon’s Demand Manager (DSP), Bridge Technology, and Ad Network. These solutions enable clients to reach their targeted audience via programmatic buying, as well as support various ad formats, in addition to flexible targeting options and multiple pricing models. ArabyAds mission is to adapt these to performance driven models beyond mobile.
Mahmoud Fathy, ArabyAds’ CEO, said “Our vision to become the region’s first AdTech platform can only be realized by such strategic strides. We see this opportunity as the first of many to aid us in our endeavor’. He continues, ‘More than anything we are excited to have the brilliant team behind AdFalcon’s technology join our family. We are thrilled to see what we will achieve together”.
