Dubai-based Elixir Group, a leading investment conglomerate, focused on technology and real estate investments, held a virtual launch of Elixir Group today, coinciding with the launch of world’s leading Gitex Technology exhibition, currently running at the Dubai International Convention and Exhibition Centre, till 10th December 2020.
Elixir Group, noticing the high market potential of new technologies and its immense application in every industry, has revealed an ambitious plan of automation through the Artificial Intelligence and related products for the UAE market at the first stage, and later on, rolling out its expansion into the entire Middle East and South Asia regions. With the developing portfolio and wider geographic expansion, the company plans to diversify into the Machine-Learning, Robotics, Edge Computing, Internet-of-Things (IoT), Virtual Reality and Augmented Reality sectors in 2021 and 2022.
Technology Market Size
The current market size of modern technologies is over $187 billion which is divided into AI-$39.9 billion, ML-$8.44 billion, Robotics-$41.23 billion, Edge Computing-$3.6 billion, IoT-$82.4 billion, VR-$10.32 billion, AR-$1.54 billion, totalling $187 billion, according to Grand View Research Report 2020 and citations from various other reports.
| Technology | Market Size (per annum) |
| Internet-of-Things (IoT | $82.4 billion |
| Robotics | $41.23 billion |
| Artificial Intelligence (AI) | $39.9 billion |
| Virtual Reality (VR) | $10.32 billion |
| Machine Learning (ML) | $8.44 billion |
| Edge | $3.6 billion |
| Augmented Reality (AR) | 1.54 billion |
| TOTAL | $187 billion |
COVID-19 Impact
COVID-19 for Elixir Group proved to be the time to accelerate the automation pivot, rethink and refocus to make it better. The pandemic pushed, like any other industry, to fast-track and streamline its technology acquisitions, collaborations and strengthen the operational capabilities and update its investment plans which is ultimately helping Elixir Group to move ahead of the game.
"New technologies are making out-of-the-box progress and introducing radical changes to work-life environments. The technology which was impossible a year ago is now possible with awe-inspiring results such as a chip implanted into the human brain and connected to the computer and smartphone to communicate with others. The applications are far and wide from commercial to personal use and that too branch out in new niches every year. This is the electrifying speed of $187 billion worth of technology market which is growing with innovations.", said Hunain Shahid, Head of Strategy and Partnerships at Elixir Group.
In the initial phase, the Elixir Group will be focusing on Artificial Intelligence (AI). Using the AI, the company will start with innovative initiatives such as ‘Smart Lead Generation or Automated Lead Generation’ project to target the real customer-base at the targeted geographical location. For example, a smart user-interface used in food delivery and related services, Smart Customer Service using Al-powered Data Bank to automate responses to FAQs Robo-Advisors: to automate the buy-selling at stock markets based on the real-time investor trends and market behaviour. It will eliminate the need for human stockbrokers and investors. AI-based Retail Customer Behaviour, Automated Supply Chain are some of the other areas where Elixir currently is preparing market feasibilities.
Hunain added: "We are witnessing a logical connection between the human and the machine. There is so much happening in the technology space and we are facing radical developments and changes that are directly impacting the life on earth and beyond, and changing the way we live and work. At this juncture and especially amid the on-going COVID-19, we see the new technologies as a panacea for each and every problem as well as huge business potential and great service to humanity. Our AI-powered solutions will support different business sectors. Industries and people can take the full advantage of modern technologies and have an opportunity to invest in what Elixir offers."
Key Industries to Benefit from Elixir Group
The key industries that will benefit from Elixir technologies, especially Artificial Intelligence, are healthcare, agriculture, retail, defense, e-commerce, marketing, banking and finance and manufacturing.
