Highstreet, a commerce-centric metaverse, is excited to announce its partnership with art toy design house BuerBear to bring a new product to collectors in the metaverse and physical world.
- Highstreet and BuerBear will sell 200 $BEAR tokens, each one guaranteeing ownership of a limited edition BuerBear art toy.
- Each token’s price will be based on Highstreet’s bonding curve market mechanism, which offers healthy liquidity and price discovery with full transparency.
- BuerBear will create its first phygital product through this partnership.
At the intersection of retail, gaming, and NFTs, Highstreet is building a metaverse that is the true hub for this emergent industry. Through this partnership, the Highstreet community and BuerBear fans will be able to purchase 200 $BEAR tokens on Highstreet’s bonding curve market mechanism on July 11, 2022.
BuerBear is taking a visionary leap into web3 commerce by launching this genesis drop. While having found success in the traditional art toy market, an automated price discovery system offered through Highstreet will allow BuerBear, buyers, and resellers to see real-time price evolution and capture the most value for their products.
"As Highstreet develops a diverse set of partnerships to reach new users, we found no better partner that can capture the spirit of the times and bring the Highstreet community together than BuerBear. We are excited to bring their first phygital bears to the Highstreet World Metaverse while also breathing life into the art toy and urban fashion sectors," said Jenny Guo, Co-Founder of Highstreet.
Built on the Ethereum blockchain, each of the 200 $BEAR NFT tokens will give owners the option of redeeming a digital BuerBear that offers utility within the Highstreet World Metaverse, along with a physical art toy. With a design created exclusively for Highstreet, each bear will tell a different story about the themes most relevant to Gen-Z. Users will get the same luxury quality craftsmanship with the same edge and cultural relevance that the brand has maintained since day one.
"This initial BuerBear x Highstreet collaboration marks our first step into the metaverse at a time that is rich for storytelling through our BuerBear. The digital metaverse that Highstreet provides gives us an additional canvas to tell a more vivid and compelling story about our world today," said Jone Qian, Founder of BuerBear.
Highstreet is at the forefront of shaping meta-living, or lifestyle elements in the metaverse. It has formed partnerships with the likes of celebrity designer Jonathan Koon. The most recent phygital token to be offered through Highstreet Market was the Taiko NFC NEKO x White Coffee Cat Rug, with a portion of the proceeds donated to LA Kitten Rescue. Highstreet conducted a US$9 million initial home offering in March, selling 2,000 units to the Highstreet World community.
