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Branded calling is a newer innovation in the mobile technology space, but the advantages are already visible:
- Retail clients have seen their answer rates increase by over 90%. An unidentified call from a retailer can set off an ominous tone with consumers; 82% of respondents said they assume an unknown number is an illegitimate business. An unknown number doesn’t just cost businesses an opportunity to interact with their customers – it can cost them business with that person altogether.
- 63% of consumers said they would take their business to a different retailer that offered a branded or identified call. For those companies selling high-value items, a branded call could be the very key to positive brand perception and customer loyalty.
The shift in consumers’ shopping preferences
By: Krupa Srivatsan, Director of Product Marketing at Infoblox
Let’s be honest, our digital lives have us drowning in passwords. The average person
Webinars are a great way to engage the viewers while still capturing
