It is no secret that the nightlife industry has been hit the hardest during this global pandemic. With bars & clubs being closed—the nightlife industry and everyone behind it has been struggling to make ends meet.
POWERHORSE took it to the next level by focusing their efforts on using technological advancement to empower the artist community. They have launched a streaming collective called Stream Sessions by Power Horse on Facebook that showcases local & international, established & up and coming DJs.
This platform has helped the artists creatively express themselves and given them a voice during a time where it is very difficult to engage with an audience while performing their art. With the future of events still being very uncertain, POWERHORSE will continue to empower the local artist community and help artists in some of the hardest hit regions by continuing to showcase talent from the MENA region and beyond. They have teamed up with Groove on the Grass’ founding agency, ‘The Artist Network’ and global broadcast partner Dance Television to increase awareness and visibility. With 4 streams in, they have already reached more than 5,000,000 people across the region.
Make sure to head to their Facebook page to see their #PHStreamSessions.
Previous streams include Dish Dash, Vinyl Mode, Cosmicat, Mo Ezabyy, and Hats &Klaps,some of the finest local and regional artists from around the Middle East. Links to previous sessions:
HOOLZ – https://www.facebook.com/793162087497302/videos/3684848801573430
Hats&Klaps (KSA) – https://www.facebook.com/powerhorse.ae/videos/935664676961041
What: POWERHORSE Stream Sessions
Where: POWERHORSE Facebook Page
When: Every other Thursday night
Cover: Free
Link to images: Stream Sessions by Power Horse
