Simply Better Brands Corp. (the “Company” or “Simply Better Brands”) (TSX Venture: SBBC) (OTCQB: PKANF) is pleased to announce its expanded metaverse footprint in conjunction with strategic partner, New Frontier Presents. The alliance enables the Company to rapidly develop digital brand and shopping experiences in the omni-channel environment of virtual reality, tablet, and mobile. PureKana was one of the early Metaverse movers in the plant-based wellness category with its initial entry this past February. Per Daily Hodl on June 16, 2022, McKinsey & Company predicted the Metaverse to grow to a $4 to $5 Trillion industry by 2030.1 Click here to view the PureKana store.
“As shopping behaviors evolve, we see the metaverse as a diverse experiential canvas enabling us to engage with our consumers wherever and however they choose to shop,” said Kathy Casey, Simply Better Brands CEO. “After completing our initial entry of branded gamification of our PureKana Wellness Brand this past February, our Metaverse Store is now active and shoppable in Somnium Space and Cryptovoxels. Future explorations may include a broader wellness spa parcel placement of our broader portfolio, NFT tokens, NFT loyalty programming and digital currency. Leveraging emerging technologies is a core strategy to drive awareness, acquire customers and strengthen loyalty to our brands.”
“We are proud to announce the deployment of the first Web3 Metaverse E-Commerce CBD store with our strategic partner Simply Better Brands,” said Co-founder of New Frontier Presents, Jeff Buesing. “Users can visit PureKana locations in the Metaverse, place an order in virtual reality and have the order delivered to their home!
New Frontier Presents has locations across the metaverse. PureKana’s flagship location is at the Odds City Pyramid in Somnium Space. Although the metaverse is in early stages of adoption, the choice to build a home for PureKana at Odds City was easy due to the teleporter and foot traffic at the pyramid in Somnium Space.
New Frontier Presents will continue to find innovative ways to expand our footprint and identify opportunities to engage customers through immersive experiences in virtual spaces offering our clients another platform to build brand awareness and loyalty.
