United By Blue (UBB), the sustainable fashion brand from Philadelphia, announced today their latest development into the world of NFTs with their first drop titled "Clean Up The Ocean." This drop will be live Thursday, December 23, on Nifty Gateway and will include four different NFTs spanning three different highly coveted artists in the digital space (Andy Best, Julien Tabet, and Ted Chin), as well as the launch of Eddy Earth, the brand’s newest mascot. The four tokens all have community-driven elements associated with the purchase and will function to serve the planet and global waterways, as well as their respective owners.
"I couldn’t be more excited to drop our first NFTs alongside three incredible artists on Nifty Gateway. For me, it was important to find a way for United By Blue to participate in the opportunities that web3 and NFTs offer in an authentic way," says Mike Cangi, UBB’s Co-Founder. "First, I wanted to be authentic to our brand and our customer; I wanted to find a platform that was actively seeking solutions to the carbon emission concerns of blockchains. Nifty Gateway allowed us that opportunity. Not only is NG carbon negative through the purchase of 2x carbon offsets*, they are actively building a new minting process that will further reduce emissions by up to 99%. Second, I wanted to be authentic to the NFT community; I wanted to make sure we were entering an artist-driven space alongside incredible artists who believed in our mission of sustainability. I am humbled to have the talents of Andy Best, Julien Tabet, and Ted Chin for our first NFT drop. Lastly, I wanted to be authentic to our mission; I wanted to make sure that this wasn’t just a futile experiment in technology, but rather a way to amplify and accelerate our impact."
The three pieces from Best, Tabet, and Chin are all centered around our prized waterways. Best’s piece titled "Baja" will be an edition of 20 with a drawing lasting one hour starting at $600. Tabet’s piece titled "End of Cycle" will also be an edition of 20 with a drawing lasting one hour starting at $600. For every NFT purchased from Best & Tabet, 500 pounds of trash will be removed from oceans and waterways through United By Blue cleanups. Chin’s piece titled "Reduce, Reuse, Recycle" will be a 1 of 1 auction starting at $1. For every $1 bid, United By Blue will commit to removing 1 lb of trash from oceans and waterways through their cleanup efforts. (Ie. if the final purchase price is $10,000, this NFT will remove 10,000 pounds of trash from waterways.) And finally, the Eddy Earth NFT will be a two-hour open edition piece for $250. For every Eddy Earth NFT purchased, 100 pounds of trash will be removed from oceans and waterways through United By Blue cleanups. In addition to the massive impact that Eddy brings for the ocean, anyone who holds an Eddy Earth NFT will also have access to exclusive benefits, rewards, and surprises from United By Blue including a first edition Eddy Earth hoodie for all holders on 1/1/2022, early access to United By Blue products, events and NFT launches, free shipping on all future orders, and surprise product gifts directly from Eddy.
"If we have a successful drop on Thursday, I think we will be able to commit over 25k pounds of trash removed from oceans and waterways. For context, in one night that would be more than 2x the amount of trash we removed during our first year in business back in 2010," Cangi followed.
Join United By Blue for their first NFT drop on 12/23/2021 at 6:30 p.m. EST only on niftygateway.com.
