Z-POP Dream Project (Z-POP Dream), a global entertainment platform headquartered in Korea, is set to revolutionise the pop music industry through the use of Blockchain technology.
Korean Pop (K-POP) has become the international face of South Korea thanks to an extremely regimented, coordinated production system that blends addictive melodies, slick choreography, production extravagance, and a never-ending parade of attractive South Korean performers. K-POP stars transcend race and language, breaking the stranglehold of American pop dominance across the world.
Despite the language barrier, K-Pop is extremely popular in the UAE and has a dedicated fanbase, owing to the unique mix of electro, dance mix, hip-hop and the classic rock and pop, catchy beats, and high fashion that appeal to especially young music enthusiasts.
However, despite the rise of the global phenomenon that is K-POP, the sad truth is, many fans only witness the birth of a K-POP superstar at the end of the production system. This means that they often miss this experience of journeying with an aspiring artist from their infancy in the industry. Furthermore, the opaque dealings of many entertainment agencies exclude fans from fully participating in the total development of the next music superstar. This is where Z-POP Dream comes in.
The Z-POP Dream platform’s business model will focus on two key components. One, the proceeds from the Initial Token Offering (ITO) will be used to create infrastructure for this star creation business. Secondly, it will create a global online monetization platform, which will tokenize the revenue opportunities generated by the star creation business, including concert tickets, merchandise, online content and admission to exclusive events. By combining these two elements, a substantial part of the current $46 billion global music market opportunity will inevitably involve the Z-POP ecosystem and fuel it’s token economy. Z-POP Online will be open to both K-POP artists and fans and help to unite a broader audience and create a greater community.
“Through the Z-POP DREAM Project, we aim to create a new generation of Global Pop Stars through the power of the fans, to equalise the playing field and empower both fans and artists alike to better achieve their dreams. With our outstanding team of industry veterans and proven track record, breaching the global music stage will no longer be just a pipe dream for local artists aspiring to showcase their talent to the world,” says Mr. Jun Kang, Founder of Z-POP Dream Project.
Z-POP Dream will be powered by hundreds of millions of K-POP music fans across the world including the UAE, using the company’s own cryptographic token, the ZPOP coin, which will be based on the Ethereum blockchain platform.
The Initial Token Offering crowd sale will be launched in the fourth quarter of 2018.
Founded by the same team that launched global K-POP sensations PSY, Girls’ Generation, BTS, EXO, and WannaOne, Z-POP Dream is the first platform of its kind that seeks to establish a global entertainment ecosystem to better discover hidden pop music talents. Using blockchain to accelerate a new star’s rise to stardom and creating a global token economy within the $46 billion global music market, this ecosystem will be built hand-in-hand with millions of K-POP music fans across the world.
Driving for Change in the K-POP Industry
However, despite the glamour and meteoric growth of the industry, there still exists major issues yet to be addressed not only in the K-POP scene but the global music landscape:
- Struggles of Aspiring Artists – Millions of talented and aspiring artists struggle to make it due to the lack of access to professional training or the necessary networks and infrastructure. Solution:Z-POP Dream will set-up a ‘Star-creation Infrastructure,’ which will include Z-POP Star Academies and Z-POP Dream Audition in 10 countries and regions in addition to Korea, collaborating with well-established local partners. The ten countries and regions include the Philippines, Vietnam, Thailand, Malaysia, Hong Kong, Indonesia, India, Japan, Taiwan, and Singapore. Additionally, Z-POP Dream has already secured a strong partnership in the Philippines with the nation’s largest entertainment enter- prise, Viva Entertainment Inc., to produce future Z-POP Stars from the country. Z-POP Dream will give these talents a realistic chance to rise to stardom through blending Korea’s tried and tested advanced star training system with the style and taste recognized by each country or region. Individual members from the Z-POP Stars (one all-boy group and one all-girl group) then go through a competition at the Z-POP Dream Global Audition to win a place in the Z-POP Global Star Group. Selected members will then garner international recognition through the Z-POP DREAM Live World Tour in 2019.
- Fans are Usually Left Out of The Star-Making Process – Fans are very often left out of the star-making process as production companies are infamously opaque when it comes to such matters.
Solution: Z-POP Dream on the other hand, will invite fans to be an influential part of the process by hinging on the power of social media and blockchain. On the Z-POP Dream platform, fans will be able to use ZPOP tokens to accumulate voting power in milestone events like auditions and award ceremonies. Based on the Ethereum blockchain platform, Z-POP will be able to ensure that the process is transparent and trustworthy, allowing fans the opportunity to better influence the destiny of their favourite stars. made available during the project’s Initial Token Offering (ICO). These tokens, used as the base currency in the Z-POP Dream ecosystem, will not only give fans exclusive access to merchandise and content but also the rare opportunity to be an influential part of the Star creation process from the very beginning.
- Huge Hurdles of The Global Stage – While there are many artists with strong local support, rarely does one manage to make it on the global stage. Solution:Z-POP Dream will create global stars using the successful K-POP music production formula as its foundation while integrating new cultural elements. This will be done by bringing in emerging music elements from various parts of the world while riding a wave of K-POP phenomena. The Z-POP team is made of reputable pioneers in the K-POP music industry that have a track record of discovering new talents, producing hit music, executing successful promotion campaigns on a global scale and the extensive professional coaching that serves as the backbone to creating any music star.
